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The History of Rolex: From the Beginning to Today

The History of Rolex: From the Beginning to Today

Posted by AIS Watches on Aug 29th 2023

Rolex watches are well known for their luxury, elegance and high-quality. They’ve been manufactured since 1908 and have remained a top choice for anyone looking to wear a watch that will last them a lifetime. But what do you really know about this brand? What is the history of Rolex? How did they get started in the world of watches? How did they become so popular? In this post we’ll dive into some fun facts about Rolex watches, including how they got their name and logo!


How did Rolex get its name?

Rolex was founded in London in 1905 by Hans Wilsdorf and his partner, Alfred Davis. The company originally operated under the name Wilsdorf & Davis and specialized in manufacturing watches for other companies. However, it wasn't until 1908 that the first Rolex branded watch was created.

The name Rolex comes from combining "rolex" with "elapsed time." This refers to how accurate their watches were at measuring elapsed time (i.e., a stopwatch).

Hypotheses Surrounding the Name ‘Rolex’

  • Rolex is a contraction of the phrase "horlogerie exquise." 
  • The name Rolex comes from the founder's name Hans Wilsdorf.

The history of Rolex watches began in 1905, when Hans Wilsdorf founded his company in London. He had previously owned another jewelry business and was looking to start up a new one that focused on making high quality timepieces. In 1908, he moved his operations to Geneva where he could have easier access to Swiss watchmakers and materials needed for making watches at an affordable price point (at the time).

How did Rolex get its logo?

The Rolex logo is the company's most recognizable symbol. It's a crown, which represents Hans Wilsdorf's love of theater and his desire to create watches that were as elegant as those worn by royalty.

Wilsdorf was born in 1881 and grew up in Bex, Switzerland. At age 15 he became an apprentice watchmaker at Jules Jurgensen & Cie., where he learned about timepieces and began designing them himself. When he was 21 years old, he moved to London with his wife Johanna Wilsdorff (who would later become known as "Joanne"). There they opened a jewelry store called H. Wilsdorf & Co., which sold luxury watches made by other companies such as Patek Philippe & Co., Audemars Piguet SA or Vacheron Constantin SA.

How the Coronet has changed

The Coronet is a watch that has changed over time. When it was first produced, the crown was made of 925 sterling silver. Then in 1965, Rolex decided to change the material of their crowns and make them out of 18k gold instead. This stayed this way until 2010 when they began using platinum instead of gold in order to increase durability and corrosion resistance while still maintaining its luxurious look and feel.

The history of Rolex is one of refinement and constant improvement.

Rolex is one of the world's most iconic and popular luxury watch brands, signified by the ultra-recognizable crown logo. The history of Rolex is one of refinement and constant improvement.

Rolex was founded in London in 1905 by a man named Hans Wilsdorf and his brother-in-law Alfred Davis as Wilsdorf & Davis Ltd., which later became Rolex Watch Company Ltd. In 1910, the company began producing wristwatches for men with an exclusive focus on accuracy over style; these watches were known as “Oyster Perpetuals” because they were waterproofed using an early form of screwdown crown called an Oyster case (which still bears this name today).

In addition to being waterproofed from above water contact (like rain), these watches could also withstand being submerged up to 100 feet deep without any damage whatsoever! This made them ideal tools for divers who needed reliable timepieces while exploring underwater caves or wreckages; it also made them popular among other professions where accurate timekeeping mattered--such as doctors who had patients' lives depending on their punctuality!

Rolex has a long history of refinement and constant improvement. From its humble beginnings in Geneva, Switzerland, to today's global brand, Rolex watches are known for their quality and reliability. The company has consistently innovated throughout its existence with new designs and technologies that have helped shape the industry as we know it today.