The world of luxury watches is a strange one. There are plenty of styles and brands that are considered high-end, but there are also plenty that aren't. And then there's the question of whether or not these watches will hold their value over time—if you buy one, will it still be worth what you paid for it when you go to sell it?

To answer this question, we need to understand why certain luxury watches hold their value better than others. Here's how some different factors affect a watch's resale price:

Rarity

It's no secret that rare watches are more collectible. But what does it mean for a watch to be rare? There are a few factors that determine whether a model is considered rare or not, including:

• Limited production numbers
• Discontinued models

If you're looking for an investment piece with great resale value, it's important to look at these factors before you make your purchase.

Purpose-Built Watches

A purpose-built watch is designed for a specific purpose. For example, a dive watch is built to withstand the forces of water and pressure, while an aviator's chronograph has additional functions not found on other watches. These features make them more valuable than their non-purpose counterparts because they can be used for multiple activities or situations.

The value of these types of watches will also hold up over time because they're often made with high quality materials that last longer than those used in standard watches. For example, if you have ever purchased an expensive sports car then you know how important it is to maintain its condition--the same goes for your Rolex Submariner!

A Quality Brand

The first, and perhaps most important, factor that determines a watch's value is its brand. A quality brand will have a rich history and reputation--and this can be very attractive to collectors.

A good example of this would be Rolex watches (as well as other top-tier brands like Omega). These companies have been around for over 100 years, which means they are steeped in tradition and prestige; they also produce high-quality timepieces with unique designs that set them apart from their competitors' offerings. This combination makes them extremely desirable among collectors who want something different from what everyone else has on their wrist or arm!

An Unusual Look

A watch that's designed to be a one-off, or even a limited edition, will hold its value better than most other watches. This is because it's unusual in some way. Maybe it's designed to be used underwater or on the moon; maybe it has an unusual case shape or movement type; maybe it uses materials like gold or jewels that are more expensive than standard steel. Whatever the reason for its uniqueness, if you have an unusual looking watch then chances are good that collectors will want it--so when they do buy it from you in future years, they won't be able to get another one like yours anywhere else!

There are a number of reasons why certain luxury watches hold their value better than others.

Rare watches: If you've ever purchased a vintage Rolex or Patek Philippe, you know how quickly the price can skyrocket once it becomes rarer in the market. These brands have been around for decades and will continue to do so for years to come--making them perfect investments if you're looking for something that will stand the test of time (and generations).

Purpose-built watches: If there's one thing that most people don't realize about luxury timepieces, it's that they're not just pretty pieces of jewelry but rather tools designed specifically for specific functions--such as diving or flying high above Earth's atmosphere with astronauts like Buzz Aldrin did when he landed Apollo 11 on July 20th 1969 at Tranquility Base near where Neil Armstrong first set foot on our planet two years earlier during Apollo 11 mission when Neil became one of only twelve humans who walked on another world during this historic spaceflight mission which included over 500 million people watching live television coverage worldwide across 23 countries including many countries in Africa where television had only recently been invented just prior this historic event happening today July 20th 2019 here at Cape Canaveral Florida USA - The World Today!

There are a number of reasons why certain luxury watches hold their value better than others. Rarity, purpose-built design, quality brand name and unusual look are all factors that can contribute to the resale value of a watch.