The history of TAG Heuer is a long and interesting one. A look into the history books will show us that TAG Heuer was founded in 1860 by Edouard Heuer in Saint-Imier, Switzerland.

Edouard Heuer was born in 1848 in Switzerland and founded his first watchmaking workshop with a business partner in La Chaux-de-Fonds, Switzerland.

In 1860 they changed their name to "Heuer & Cie" after merging with another company which made them one of the biggest watchmakers at the time.

Edouard Heuer was born in 1848 in Switzerland, and he began making watch parts at the age of twelve.

Edouard Heuer was born in 1848 in Switzerland, and he began making watch parts at the age of twelve. In 1880, he founded his first watchmaking workshop.

In 1887, Edouard Heuer invented a mechanism that allowed for the measurement of events per hour. This mechanism became known as the chronograph (literally "time writer"), and it allowed users to accurately measure time intervals between two separate events or actions—for example, how long you've been jogging or how many hours have passed while you're waiting in line at a theme park.

In his twenties, in 1880, Edouard Heuer founded his first watchmaking workshop with a business partner in La Chaux-de-Fonds, Switzerland.

In his twenties, in 1880, Edouard Heuer founded his first watchmaking workshop with a business partner in La Chaux-de-Fonds, Switzerland. The company was called Heuer & Cie and its products were sold around the world.

In 1887, Edouard Heuer invented the oscillating pinion (also called "oscillating weight"). This invention allowed chronographs to work accurately regardless of the position or motion of their users' arms on which they wore their watches. The most significant benefit of this innovation was that it allowed anyone wearing a chronograph watch to set an accurate timepiece.

The company's name was eventually changed from Heuer & Cie to TAG Heuer in 1985 when it merged with Techniques d'Avant Garde (TAG) S.A., another Swiss luxury watchmaker that had been founded by Jack Heuer in 1975 with Carlo Crocco as CEO and Jean-Claude Biver as Director General for Marketing.

Here, he invented his first timepiece - an oscillating pinion which was adopted as a standard fitting for chronographs around the world.

But perhaps the most important innovation came in 1887, when Edouard Heuer invented his first timepiece: an oscillating pinion which was adopted as a standard fitting for chronographs around the world.

This invention is still used today and can be found in every Tag Heuer watch - even those with quartz movements

He went on to file a patent for another invention of his - an improved chronograph called a Tag Heuer Mikrograph and this set him apart from other watchmakers of the time.

When you think of Tag Heuer, you probably envision the brand's sleek watches and chronographs – sporty timepieces that look good with any outfit. But did you know that Tag Heuer was founded by a watchmaker named Edouard Heuer?

He established his namesake business in 1860, when he opened a workshop in St-Imier, Switzerland. In 1887, he created the Mikrograph – one of the first mechanical stopwatches in history (and certainly one of the most accurate). And this is where things get interesting: while many brands were content to work within their own industries – making only watches or only clocks – Heuer decided to dabble in both fields. It wasn't just about creating better devices; it was about helping people improve their lives through better design and functionality!

In 1913 Tag Heuer introduced one of their most famous watches to date - the Mikrograph.

In 1913, Tag Heuer introduced one of their most famous watches to date - the Mikrograph. The Mikrograph is a chronograph watch that has a stopwatch function and was designed by Edouard Heuer. It was the first watch with a 1/100th of a second stopwatch, which made it very precise for its time period.

The design itself was inspired by an earlier watch called the “Chronographe” by Breguet that had been created in 1812 (170 years ago). This device used two dials: one for hours and minutes and another for seconds. In order to keep track of fractions of seconds, this early model needed users to manually add up each fractional amount after they were counted by hand. The design became more practical when later versions used gears instead of hands on their faces--this allowed them to measure intervals more accurately because there would be less room between clicks when measuring time intervals over longer periods such as minutes or hours instead than just seconds like what happens with wristwatches today."

This watch had a 1/100th of a second stopwatch built into it and it proved to be very accurate compared to other watches of the time.

The Mikrograph was the first watch to have 1/100th of a second stopwatch built into it. It proved to be very accurate compared to other watches of the time, because it was able to measure intervals precisely. The Mikrograph also had an additional feature: its chronograph could measure up to 12 hours and 30 minutes instead of just three hours

One hundred years later, in 2013, TAG Heuer celebrated their 150th anniversary with new models based on their original designs from back then.

For over a century, TAG Heuer has been one of the most coveted watches in the world. They are known for their innovation and creativity, pushing the boundaries of watchmaking while still maintaining an eye toward heritage.

The company was founded by Edouard Heuer in 1860 after he started working as an apprentice watchmaker at age 15. In 1890, his son Louis-Paul joined the company and set up its headquarters near downtown La Chaux-de-Fonds where it remains today.

TAG Heuer's success continued through World War II when they continued to produce timepieces for soldiers throughout Europe and North Africa even as many other companies were struggling to keep up with demand or closing down entirely due to lack of resources such as materials needed for production or labor power (the latter being particularly hard hit). After peace returned in 1945 they began producing chronographs again but now with more emphasis on style than ever before thanks largely due both increased consumer interest (thanks again partly because they were forced into survival mode during war years) but also due partially because some veterans brought back ideas from overseas which led designers at TAG Heuer - along with other watchmakers worldwide - experimenting with new materials such as titanium that came onto market after WWII ended."

Recently they have also released some new Tag Hydrocarbon Automatic Chronographs inspired by Tag's deep sea exploration technology during World War II.

Tag Heuer has a long history and is still owned by its founding family, which dates back to 1860.

The brand also has a reputation for making some of the most accurate watches in the world.

This year, Tag Heuer launched new chronographs inspired by their deep sea exploration technology during World War II.

Conclusion

As we can see, the history of TAG Heuer goes back a long way and they have produced some fantastic watches in their time. The brand has been able to stay relevant throughout the years by continuously pushing forward with new designs and ideas while still maintaining its heritage in watchmaking. I hope this article has given you a little insight into how TAG Heuer came to be such an iconic luxury brand today!