Few experiences in life are as opulent as possessing a exquisite timepiece. From the instant you fasten it onto your wrist, you can discern that every facet of this watch was meticulously crafted with precision and attention. It's simple to overlook that these works of art require just as much tender loving care as any other premium item, but when they are not provided with the care they require, they are likely to experience wear and tear. Below are some guidelines for ensuring your AIS watch receives the proper maintenance, ensuring it remains functional and stylish for years to come:

Keeping Your Timepiece Clean

Maintaining the cleanliness of your watch is crucial to ensure its longevity. There are two recommended methods for achieving this: gentle wiping with a soft cloth or a cleaning routine involving water and mild soap.

To clean the watch case and bracelet, opt for a soft cloth, similar to those used for cleaning eyeglasses. Gently wipe away any dust or dirt present on the watch's exterior.

For cleaning the watch face, follow these steps:

• Prepare a small bowl with warm water. 
• Add approximately one teaspoon of mild soap, such as Ivory, to the warm water. 
• Submerge another soft cloth into the soapy water solution. 
• Carefully wipe down the watch face to remove any accumulated dirt or dust without causing harm to the surface.

Never submerge a luxury timepiece in water, as it may lead to damage to internal components due to pressure changes and corrosion, resulting from contact between different materials when wet. Additionally, exercise caution when cleaning around screws on crowns. Employ a soft toothbrush dipped in warm soapy water to eliminate any dirt buildup and minimize the risk of rust formation over time.

Maintain Your Watch:

Regular Maintenance is key. To ensure your watch remains in optimal working order, it is advisable to schedule a professional service every 3-5 years. While some individuals may choose to perform watch maintenance on their own, if you're not confident in doing so, it's best to entrust your timepiece to a skilled watchmaker. Thorough Cleaning and Inspection. During the servicing process, your watch will undergo a comprehensive cleaning and examination to detect any potential issues. This includes:

• Cleaning the watch thoroughly. 
• Carefully inspecting the movement for signs of wear. 
• Applying appropriate lubrication to the movement. 
• Examining the gaskets around the case back and crown to identify any signs of deterioration.

Properly Store Your Watch:

When not wearing your watch, it's essential to store it correctly to maintain its condition and functionality. Follow these guidelines:

• Airtight Container: Store your watch in an airtight container to protect it from dust and moisture. Avoid direct sunlight and proximity to heat sources like furnaces.
• Temperature Control: Prevent exposure to extreme temperature fluctuations. Refrain from wearing your watch while showering, swimming, or in the ocean, as high levels of bacteria in water can harm the watch's interior components.
• Isolation: Be cautious about storing your timepiece alongside other precious jewelry, such as necklaces or bracelets, as they may scratch each other if they come into contact. Consider wrapping your watch in a soft cotton cloth before storage.
• Exercise Awareness: Avoid wearing sports watches during workouts, as sweat can lead to corrosion on the metals used in their construction.

Water Resistance:

In the realm of watches, water resistance is quantified in meters, indicating the watch's capability to endure water pressure. It's essential to bear in mind that a watch's water resistance rating, such as 200 meters, does not necessarily grant permission for activities like deep-sea diving or skydiving while wearing it. The ratings are indicative of the pressure each timepiece can endure. For instance, if your watch is labeled as resistant up to 50 meters (approximately 165 feet), it signifies that it can tolerate accidental exposure to shallow water but not much beyond that.

Magnetism:

Magnetism is a natural occurrence that can influence various objects, including watches and compasses. It arises from the motion of electrons and protons within metals, generating an electric current. This current can be disrupted by a strong magnet or magnetic field, potentially leading to your watch ceasing to function or experiencing reduced accuracy. How can you identify if your watch is affected?

• Increased Susceptibility to Dust and Debris.
• Inaccurate Timekeeping.

While it may come with a hefty price tag, proper maintenance is essential to keep your watch in pristine condition. A luxury timepiece is not just a status symbol; it's also a long-term investment. With the right care, your AIS watch can maintain its original splendor for years to come. Here are some valuable tips to ensure your AIS watch continues to run flawlessly:

Yearly Professional Cleaning: Schedule a professional watch cleaning service approximately once a year. This comprehensive service includes meticulous dust removal from the case and crystals, thorough inspection for any glass cracks or scratches, lubrication of all moving components (especially the crown), and the replacement of worn-out straps with brand-new ones.

Post-Swimming Rinse: If you frequently wear your AIS watch while swimming, be sure to rinse it thoroughly after each use. This practice helps eliminate any lingering moisture within the watch, preventing potential rust formation on sensitive internal parts that could lead to significant damage if left unattended.

Purchasing a luxury watch is a substantial commitment that requires careful consideration. To maximize the longevity of your new timepiece and guarantee its enduring quality, investing in meticulous care and maintenance is highly advisable.