Here’s why billionaires and members of the royal family are not able to buy a Rolex of their choice
Posted by AIS Watches on Dec 19th 2022
When I was a child, one of my greatest dreams was to own a Rolex watch. I didn’t even care about which model it was, I just wanted to be able to wear my dream watch on my wrist every day. Unfortunately, that didn’t happen because – as you might have guessed – we were not rich enough. My father told me that if he had been rich enough at the time, he would have bought me one for such an important occasion like this one. However, things are different now and there are some people who cannot buy what they want because of their great wealth:
In the past, we were able to get what we wanted because of our long-standing relationship with Rolex. But now, even for us, it’s really difficult to obtain watches for our own use.
Rolex has always been able to maintain its exclusivity and prestige over the years because it hasn’t changed anything about itself, including its pricing structure or product offerings. This makes sense considering how difficult it would be to alter these fundamental aspects of an iconic brand like this one without losing customers altogether (as we saw happen with Hublot).
For those who are familiar with the luxury watch brand, it can be quite shocking to see empty shelves at the local Rolex retailer. But that’s exactly what happened in Dubai recently. Billionaires, who usually get their way in every aspect of life, found themselves helpless when it came to getting their hands on a Rolex watch.
In recent years, the world has been witness to an unprecedented squeeze on the luxury industry. This has hit Switzerland’s famous watchmakers hard. Many watch brands cut back their production, while many others started a policy of making ‘limits’ on sales. Rolex is no different.
Even if you are a billionaire who has a “One in a million” kind of wealth, it won’t be possible for you to buy your favorite watch.
The demand for Rolex watches is unprecedented.
As you may know, Rolex watches are in great demand. The demand for Rolex watches is unprecedented. This has been true for many years and we expect that it will remain so for the foreseeable future.
The reason why Rolex watches are in such high demand is because they are among the most expensive luxury items available on the market today.
Recently, the cryptocurrency crash also brought down the craze and hype around Rolex and similar luxury watch brands. This happened because of the fact that many wealthy people had turned to cryptocurrencies during the boom times. To prevent a future cash crunch from happening again, many wealthy people have returned back to precious metals, fine art and jewelry. However, there’s still no shortage of demand for these luxury products and hence, a lot of millionaires are still looking to get their hands on a Rolex whenever they can.
Conclusion
We can say with confidence that the demand for Rolex watches is unprecedented. The company has been around for more than 100 years, and it’s clear that they will continue to be a top luxury brand in the future. We hope that you enjoyed learning more about what makes Rolex so special and why we love them so much!